is a term coined by Arthur Koestler in his famed 1964 book ‘The Act of Creation.’ According to Koestler, Bisociation defines the workings of a mental matrix in which two or more completely unrelated ideas come together to suddenly bring about the creative act, which is revealed as a novel artifact or notion, that may even be seemingly unrelated to its progenitors. While in its higher manifestations such creative acts materialize as artistic output or scientific discoveries/theoretical work, as you go lower down the ladder the very same matrix/thought process also provides the output of humor – the joke. Thus, Koestler proclaims that jester and sage are nothing but alternative disclosures of the selfsame creative identity and that all creative acts ultimately rely upon this unexpected collision of hitherto unrelated thoughts and (in the case of artwork) also of course visualizations and even physical objects.

Should you wish to concentrate on this topic for the conceptual backbone of your artwork/design project the faculty members who are also interested in this subject as a part of their own creative practices are Erdağ Aksel and Elif Ayiter.

Should you wish to examine bisociation as the subject matter of a written theoretical thesis, the faculty member interested in this topic as part of her theoretical research is Elif Ayiter

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